Free resources to help your campaign leverage data for success
Calculate key campaign metrics including voter contact goals, volunteer needs, and budget allocation based on district size and campaign type.
DownloadComprehensive checklist for setting up and managing an effective field operation, including volunteer recruitment, training, and management.
DownloadCustomizable timeline template for planning key campaign activities from announcement to election day, with critical deadlines and milestones.
DownloadStructured template for developing consistent campaign messaging across all channels, including core message, supporting points, and audience-specific variations.
DownloadComprehensive guide to digital campaign strategy, including social media, email, website, and digital advertising best practices.
DownloadReady-to-use spreadsheet for tracking key campaign performance indicators, with automated calculations and visualization templates.
DownloadFollow these steps to implement a data-driven campaign strategy
Start by calculating your win number (votes needed to win), target universe size, and contact goals. Use our Campaign Metrics Calculator to quickly determine these essential figures based on your district demographics and historical turnout data.
Identify your base supporters, persuadable voters, and unlikely supporters. Prioritize your outreach based on both support level and likelihood of voting. Focus resources on high-impact segments where your campaign can make the most difference.
Map out key campaign phases and activities using our Campaign Timeline Template. Work backward from election day to establish critical deadlines, messaging shifts, and resource allocation changes throughout the campaign.
Use our Field Operation Checklist to build a comprehensive volunteer recruitment and management system. Establish clear roles, training procedures, and accountability metrics to ensure your ground game operates efficiently.
Deploy our Messaging Framework Template to ensure consistent communication across all channels. Customize your message for different voter segments while maintaining your core campaign narrative.
Use our Campaign KPI Dashboard to track progress toward your goals. Establish regular review intervals to assess what's working and what needs adjustment, allowing your campaign to respond quickly to changing conditions.
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